{"id":1611,"date":"2026-05-28T15:13:07","date_gmt":"2026-05-28T13:13:07","guid":{"rendered":"https:\/\/paulgau.fr\/?post_type=rara-portfolio&#038;p=1611"},"modified":"2026-05-28T15:36:23","modified_gmt":"2026-05-28T13:36:23","slug":"branding-flem","status":"publish","type":"rara-portfolio","link":"https:\/\/paulgau.fr\/index.php\/portfolio\/branding-flem\/","title":{"rendered":"Flem caf\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1611\" class=\"elementor elementor-1611\" data-elementor-post-type=\"rara-portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb82d95 e-flex e-con-boxed e-con e-parent\" data-id=\"cb82d95\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f738e7 e-con-full e-flex e-con e-child\" data-id=\"1f738e7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-16dd184 e-con-full e-flex e-con e-child\" data-id=\"16dd184\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d18ac8b elementor-widget elementor-widget-text-editor\" data-id=\"d18ac8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a style=\"color: #d25c25; font-size: 11px; font-weight: 500; letter-spacing: 0.16em; text-transform: uppercase;\" href=\"https:\/\/paulgau.fr\/index.php\/portfolio-graphiste-illustratrice\/\">\u2190 PORTFOLIO<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfcd081 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"cfcd081\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Flem caf\u00e9<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a220233 elementor-widget elementor-widget-post-info\" data-id=\"a220233\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7ea4af2 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-folder-open\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M527.9 224H480v-48c0-26.5-21.5-48-48-48H272l-64-64H48C21.5 64 0 85.5 0 112v288c0 26.5 21.5 48 48 48h400c16.5 0 31.9-8.5 40.7-22.6l79.9-128c20-31.9-3-73.4-40.7-73.4zM48 118c0-3.3 2.7-6 6-6h134.1l64 64H426c3.3 0 6 2.7 6 6v42H152c-16.8 0-32.4 8.8-41.1 23.2L48 351.4zm400 282H72l77.2-128H528z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/paulgau.fr\/index.php\/portfolio-category\/branding\/\" class=\"elementor-post-info__terms-list-item\">Branding<\/a>, <a href=\"https:\/\/paulgau.fr\/index.php\/portfolio-category\/site-ux\/\" class=\"elementor-post-info__terms-list-item\">Site\/UX<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-474cb43 elementor-widget elementor-widget-text-editor\" data-id=\"474cb43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">De l&rsquo;id\u00e9e \u00e0 la marque compl\u00e8te : branding, plateforme de marque, identit\u00e9 visuelle, site web et packaging pour Flem. Un projet fondateur, construit de z\u00e9ro.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12b5149 e-con-full e-flex e-con e-child\" data-id=\"12b5149\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9961709 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"9961709\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem3-1024x758.png\" class=\"attachment-large size-large wp-image-1612\" alt=\"branding-flem\" srcset=\"https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem3-1024x758.png 1024w, https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem3-300x222.png 300w, https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem3-768x569.png 768w, https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem3-1536x1137.png 1536w, https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem3-2048x1516.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6741271 e-flex e-con-boxed e-con e-parent\" data-id=\"6741271\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fa1d798 e-con-full e-flex e-con e-child\" data-id=\"fa1d798\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82306a1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"82306a1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a86468 e-flex e-con-boxed e-con e-parent\" data-id=\"3a86468\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f4dfff e-con-full e-flex e-con e-child\" data-id=\"5f4dfff\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d3e36d4 e-con-full e-flex e-con e-child\" data-id=\"d3e36d4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40d10a5 elementor-widget elementor-widget-text-editor\" data-id=\"40d10a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Client<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c8a80 elementor-widget elementor-widget-heading\" data-id=\"33c8a80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Flem<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ae2ee8 e-con-full e-flex e-con e-child\" data-id=\"3ae2ee8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70930f2 elementor-widget elementor-widget-text-editor\" data-id=\"70930f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>ANN\u00c9E<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-071c98a elementor-widget elementor-widget-heading\" data-id=\"071c98a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2025<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2e6752 e-con-full e-flex e-con e-child\" data-id=\"c2e6752\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3030a2f elementor-widget elementor-widget-text-editor\" data-id=\"3030a2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>prestation<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef70bd elementor-widget elementor-widget-heading\" data-id=\"9ef70bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Branding - DA - Packaging - Site web<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a56f44d e-con-full e-flex e-con e-child\" data-id=\"a56f44d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f10c03b elementor-widget elementor-widget-text-editor\" data-id=\"f10c03b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>outils<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f71689 elementor-widget elementor-widget-heading\" data-id=\"5f71689\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adobe Illustrator - Adobe Photoshop - Adobe Indesign<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4844c0a e-flex e-con-boxed e-con e-parent\" data-id=\"4844c0a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1956494 e-con-full e-flex e-con e-child\" data-id=\"1956494\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-188abac elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"188abac\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b0c3fe e-flex e-con-boxed e-con e-parent\" data-id=\"3b0c3fe\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-76f3828 e-con-full e-flex e-con e-child\" data-id=\"76f3828\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-66b2e1b e-con-full e-flex e-con e-child\" data-id=\"66b2e1b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a01ce21 elementor-widget elementor-widget-text-editor\" data-id=\"a01ce21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Expertises<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89c3086 elementor-widget elementor-widget-text-editor\" data-id=\"89c3086\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"font-family: 'Cormorant Garamond',serif; font-size: 40px; font-weight: 300; line-height: 1.2; color: #1a0a07; margin: 0;\">Ce que j&rsquo;ai <em style=\"font-style: italic;\">r\u00e9alis\u00e9<\/em><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6627b0f e-con-full e-flex e-con e-child\" data-id=\"6627b0f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42712cc elementor-widget elementor-widget-html\" data-id=\"42712cc\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n.pg-expertises {\n  display: flex;\n  flex-direction: column;\n  gap: 10px;\n}\n\n.pg-expertise-item {\n  display: flex;\n  align-items: center;\n  gap: 12px;\n  font-family: 'DM Sans', sans-serif;\n  font-size: 14px;\n  font-weight: 300;\n  color: #555555;\n  padding: 12px 16px;\n  border: 1px solid #EDE8E3;\n  border-radius: 8px;\n}\n\n.pg-expertise-dot {\n  width: 6px;\n  height: 6px;\n  border-radius: 50%;\n  background: #D25C25;\n  flex-shrink: 0;\n}\n<\/style>\n\n<div class=\"pg-expertises\">\n  <div class=\"pg-expertise-item\">\n    <span class=\"pg-expertise-dot\"><\/span>\n  DA et plateforme de marque compl\u00e8te\n  <\/div>\n  <div class=\"pg-expertise-item\">\n    <span class=\"pg-expertise-dot\"><\/span>\nCr\u00e9ation du logo et charte graphique\n<\/div>\n  <div class=\"pg-expertise-item\">\n    <span class=\"pg-expertise-dot\"><\/span>\nConception du site web\n  <\/div>\n  <div class=\"pg-expertise-item\">\n    <span class=\"pg-expertise-dot\"><\/span>\nPackaging\n  <\/div>\n\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e60df21 e-flex e-con-boxed e-con e-parent\" data-id=\"e60df21\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2fd6823 e-con-full e-flex e-con e-child\" data-id=\"2fd6823\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b819fd1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b819fd1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fbfaf4c e-flex e-con-boxed e-con e-parent\" data-id=\"fbfaf4c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bd9323e e-con-full e-flex e-con e-child\" data-id=\"bd9323e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c890b54 e-con-full e-flex e-con e-child\" data-id=\"c890b54\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f288fa elementor-widget elementor-widget-text-editor\" data-id=\"9f288fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00c0 PROPOS<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb8df61 elementor-widget elementor-widget-text-editor\" data-id=\"cb8df61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"font-family: 'Cormorant Garamond',serif; font-size: 40px; font-weight: 300; line-height: 1.2; color: #1a0a07; margin: 0;\">Le <em style=\"font-style: italic;\">projet<\/em><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e00e4c6 e-con-full e-flex e-con e-child\" data-id=\"e00e4c6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27ef1d5 elementor-widget elementor-widget-text-editor\" data-id=\"27ef1d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Flem est l&rsquo;un de ces projets qui marquent !<\/strong> Contact\u00e9e d\u00e8s le d\u00e9but de l&rsquo;aventure, avant m\u00eame que la marque ait un nom, j&rsquo;ai accompagn\u00e9 les deux fondateurs dans la <strong>construction de leur branding<\/strong>, brique par brique.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Tout a commenc\u00e9 par le naming et la strat\u00e9gie de marque : <strong>comprendre l&rsquo;ADN de Flem, ses valeurs, sa cible<\/strong>, ce qui la rendrait unique et m\u00e9morable. De l\u00e0 est n\u00e9e une<strong> plateforme de marque solide<\/strong>, qui a servi de boussole cr\u00e9ative pour tout ce qui a suivi.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Le logo et le logo symbole ont \u00e9t\u00e9 pens\u00e9s pour \u00eatre forts, distinctifs et d\u00e9clinables sur tous les supports.\u00a0<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">La direction artistique globale a ensuite guid\u00e9 la conception du site web : de l&rsquo;exp\u00e9rience utilisateur \u00e0 l&rsquo;habillage visuel, puis du packaging, pens\u00e9 pour \u00eatre aussi beau en main qu&rsquo;en photo.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Un projet vivant, exigeant et passionnant. Exactement le genre de projet qui me conforte dans l&rsquo;id\u00e9e d&rsquo;avoir choisi ce m\u00e9tier.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-263b517 e-flex e-con-boxed e-con e-parent\" data-id=\"263b517\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a43fc3c e-con-full e-flex e-con e-child\" data-id=\"a43fc3c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad07562 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ad07562\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-275cfff e-flex e-con-boxed e-con e-parent\" data-id=\"275cfff\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7768cbe elementor-widget elementor-widget-text-editor\" data-id=\"7768cbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>GALERIE<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-876ac0d e-flex e-con-boxed e-con e-parent\" data-id=\"876ac0d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-401aaf9 e-con-full e-flex e-con e-child\" data-id=\"401aaf9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91b440e elementor-widget elementor-widget-image\" data-id=\"91b440e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"841\" height=\"1024\" src=\"https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem1-13-841x1024.png\" class=\"attachment-large size-large wp-image-1613\" alt=\"\" srcset=\"https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem1-13-841x1024.png 841w, https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem1-13-246x300.png 246w, https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem1-13-768x936.png 768w, https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem1-13-1261x1536.png 1261w, https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem1-13-1681x2048.png 1681w\" sizes=\"(max-width: 841px) 100vw, 841px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6cebc9 e-con-full e-flex e-con e-child\" data-id=\"e6cebc9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8761bf0 elementor-widget elementor-widget-image\" data-id=\"8761bf0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"379\" src=\"https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem4-1024x379.png\" class=\"attachment-large size-large wp-image-1618\" alt=\"\" srcset=\"https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem4-1024x379.png 1024w, https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem4-300x111.png 300w, https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem4-768x284.png 768w, https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem4.png 1359w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c90de8 elementor-widget elementor-widget-image\" data-id=\"6c90de8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1023\" height=\"497\" src=\"https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem5.png\" class=\"attachment-large size-large wp-image-1617\" alt=\"\" srcset=\"https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem5.png 1023w, https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem5-300x146.png 300w, https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem5-768x373.png 768w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3f32e5 e-con-full e-flex e-con e-child\" data-id=\"c3f32e5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f12cf8b elementor-widget elementor-widget-image\" data-id=\"f12cf8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"1024\" src=\"https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem-packaging-827x1024.png\" class=\"attachment-large size-large wp-image-1647\" alt=\"branding-flem-packaging\" srcset=\"https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem-packaging-827x1024.png 827w, https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem-packaging-242x300.png 242w, https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem-packaging-768x950.png 768w, https:\/\/paulgau.fr\/wp-content\/uploads\/2026\/05\/branding-flem-packaging.png 1170w\" sizes=\"(max-width: 827px) 100vw, 827px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23668cc e-flex e-con-boxed e-con e-parent\" data-id=\"23668cc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c1ecd2e e-con-full e-flex e-con e-child\" data-id=\"c1ecd2e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee9d6c8 elementor-widget__width-inherit elementor-widget elementor-widget-html\" data-id=\"ee9d6c8\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Cormorant+Garamond:ital,wght@0,300;1,300&family=DM+Sans:wght@300;400;500&display=swap');\n \n.pg-cta {\n  padding: 64px 80px;\n  background: #360014;\n  border-radius: 16px;\n  display: flex;\n  flex-direction: column;\n  align-items: center;\n  text-align: center;\n  gap: 24px;\n  font-family: 'DM Sans', sans-serif;\n}\n \n.pg-cta-label {\n  font-size: 10px;\n  font-weight: 500;\n  letter-spacing: 0.2em;\n  text-transform: uppercase;\n  color: #D25C25;\n}\n \n.pg-cta-title {\n  font-family: 'Cormorant Garamond', serif;\n  font-size: 44px;\n  font-weight: 300;\n  color: #FAFAF8;\n  line-height: 1.1;\n  margin: 0;\n}\n \n.pg-cta-title em {\n  font-style: italic;\n}\n \n.pg-cta-sub {\n  font-size: 14px;\n  font-weight: 300;\n  color: rgba(250, 250, 248, 0.6);\n  line-height: 1.7;\n  max-width: 480px;\n  margin: 0 auto;\n}\n \n.pg-cta-btn {\n  font-family: 'DM Sans', sans-serif;\n  font-size: 13px;\n  font-weight: 500;\n  color: #360014;\n  background: #FAFAF8;\n  border: none;\n  border-radius: 4px;\n  padding: 14px 28px;\n  text-decoration: none;\n  transition: all 0.2s;\n  display: inline-block;\n}\n \n.pg-cta-btn:hover {\n  background: #D25C25;\n  color: #FAFAF8;\n}\n \n@media (max-width: 768px) {\n  .pg-cta {\n    padding: 48px 32px;\n  }\n  .pg-cta-title {\n    font-size: 36px;\n  }\n}\n<\/style>\n \n<div class=\"pg-cta\">\n  <span class=\"pg-cta-label\">Un projet similaire ?<\/span>\n  <h2 class=\"pg-cta-title\">Travaillons <em>ensemble<\/em><\/h2>\n  <p class=\"pg-cta-sub\">Je suis disponible pour de nouveaux projets : branding, illustration, direction artistique ou print. Je vous r\u00e9ponds sous 48h !<\/p>\n  <a href=\"https:\/\/paulgau.fr\/index.php\/contact\/\" class=\"pg-cta-btn\">Me contacter \u2192<\/a>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-422414d e-flex e-con-boxed e-con e-parent\" data-id=\"422414d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f207be elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"6f207be\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/paulgau.fr\/index.php\/portfolio\/refonte-logo-elokami\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i class=\"fa fa-chevron-left\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Pr\u00e9c\u00e9dent<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Pr\u00e9c\u00e9dent<\/span><span class=\"post-navigation__prev--title\">Elokami Production<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Branding | Cr\u00e9ation de A \u00e0 Z de l&rsquo;identit\u00e9 visuelle de Flem : naming, logo, charte graphique, direction artistique, site web et packaging. Graphiste DA freelance Paris.<\/p>\n","protected":false},"author":1,"featured_media":1612,"template":"elementor_header_footer","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"rara_portfolio_categories":[5,6],"class_list":["post-1611","rara-portfolio","type-rara-portfolio","status-publish","has-post-thumbnail","hentry","rara_portfolio_categories-branding","rara_portfolio_categories-site-ux"],"acf":[],"_links":{"self":[{"href":"https:\/\/paulgau.fr\/index.php\/wp-json\/wp\/v2\/rara-portfolio\/1611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulgau.fr\/index.php\/wp-json\/wp\/v2\/rara-portfolio"}],"about":[{"href":"https:\/\/paulgau.fr\/index.php\/wp-json\/wp\/v2\/types\/rara-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/paulgau.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":14,"href":"https:\/\/paulgau.fr\/index.php\/wp-json\/wp\/v2\/rara-portfolio\/1611\/revisions"}],"predecessor-version":[{"id":1650,"href":"https:\/\/paulgau.fr\/index.php\/wp-json\/wp\/v2\/rara-portfolio\/1611\/revisions\/1650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paulgau.fr\/index.php\/wp-json\/wp\/v2\/media\/1612"}],"wp:attachment":[{"href":"https:\/\/paulgau.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1611"}],"wp:term":[{"taxonomy":"rara_portfolio_categories","embeddable":true,"href":"https:\/\/paulgau.fr\/index.php\/wp-json\/wp\/v2\/rara_portfolio_categories?post=1611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}